Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

State of Scion: What's next for the original alternative-rock car brand

“This is gonna be awesome!” the spiky-haired guy in the Scion video screams, epitomizing in five words the enthusiasm the youth-oriented brand has tried to stand for over its seven-year history. But now there's competition. It's not enough to make quirky cars and market them to the alt-rock generation.

Design Services: Artware Concept and Dassault Systèmes

Concept cars are the creative work and the car manufacturers' future vision as expressed by their in-house design studios, but the physical sculpture, the one we see under the spotlight at motor shows, is often the work of design consultancies. It is at these independent studios that the conceptual study, sometimes even a simple sketch, is visualized into a life-size, running prototype. Artware Concept is not a novice in the field.